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Spotify Launches Biggest UK Campaign To Date

Spotify launches its biggest ('seven figure') campaign to date today, which is more focussed on the role the music streaming service plays in a subscriber's life than its previous communication around features. The campaign will run across cinema, VOD, digital and out of home. It centres around three videos featuring stories through the medium of Spotify, Facebook, text messages, Skype and Instagram. The campaign comes after Spotify recently rolled out a new-look desktop and mobile design and launched a free ad-funded service on mobile.

Read the whole story at Marketing Week »

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