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Nearly Half Of Smartphone Users Are Willing Targets

Research, from eDigitalResearch, found that 33% of respondents believed that targeted messages sent to their phones during a shopping spree would influence purchasing decisions. Across the UK, 1,500 smartphone users were surveyed, further finding that 78% of those that would be happy to receive messages would be ‘extremely willing’ or ‘somewhat willing’ for retailers to use data if messages were more personalised.

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