• The Drum, Tuesday, April 29, 2014 9:01 AM

Three in four brand marketers and ad agency executives believe digital video will become as important to their business as television advertising within the next three to five years. Nearly half have adjusted their budgets accordingly. Research at the IAB further found that increased internet spend is contributing to budget moving from television to digital video. Two in three respondents revealed they would spend more on online video advertising this year compared to 2013, and budgets will be increased overall as well as partially reallocated from television.

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