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Twitter To Rank Top Aussie TV Shows For Advertisers

  • Yahoo, Tuesday, April 29, 2014 8 AM

Nielsen announced on Monday a plan to launch its Twitter TV ratings service in Australia in the second half of 2014. Australia will be the third country to have access to the service, after the US and Italy. For each TV episode, Nielsen will tally the number of unique tweets, the number of unique tweeters and the number of eyeballs those tweets reach. Forty-four percent of of Australians online chat about TV shows on social media, per Nielsen.

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