• by Val Brickates Kennedy , April 29, 2014

Two Boston-based marketing firms are joining forces.

Charlestown's Crunch Brands has agreed to merge with South End-based Avenue Brand. The combined firm, which will operated under the Crunch Brands name, will be headquartered in Charlestown.

Under the deal, Avenue Brand's Kim Borman will become the newly merged group's president, while Avenue Brand's Doug Chapman will assume the post of chief creative officer. Crunch founder Ted Schlueter will become chief brand officer. All three will be partners in the firm.

The new and improved Crunch will add several Avenue Brand clients to its roster, including F.W. Davidson, Globoforce and the Irish International Immigrant Center.