Around the Net

McDonald's Moves From Toys To e-Books In Latest Happy Meal Deal

  • The Drum, Wednesday, April 30, 2014 8:43 AM
McDonald's is partnering with eReading provider Kobo over the next five weeks to offer children a free e-book with a Happy Meal. Instead of receiving the usual toy, kids will instead pick up a voucher that can be used to pay for one of five books in the Secret Seven series by Enid Blyton. The five books are available in a number of eReader formats. The e-book voucher partnership marks the latest step in McDonald's "Happy Readers" campaign. The deal was negotiated with Kobo by The Marketing Store.

Read the whole story at The Drum »

Next story loading loading..