Worldwide, Online Shopper Flock To Local E-Retailers

  • December 21, 2000
Media Metrix, and its European affiliate, Jupiter MMXI today released November 2000 retail website measurement results for Australia, Brazil, Canada, Denmark, France, Japan, the UK and the US among users at home. While top online shopping sites across the globe are dominated by local brands, the exception is Amazon which ranked number one in Australia, Canada, the UK and the US according to unique visitors, and ranked among the top five retail sites in Brazil, Denmark, France, and Japan. In the United States, 68.1% of all Internet users at home (home and work combined: 74.3%) in November 2000 visited online retail sites, while nearly 50% of online users at home in the UK, Canada and Japan shopped online. In Japan, where there are more men than women online, among users at home, women have a higher composition among retail sites relative to the overall online population . The same is true for Canada, where there is a greater proportion of men online overall, but women comprise the majority of visitors to retail sites.

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