Around the Net
Dunkin' Donuts Scores Big With Sports Marketing
- NYSportsJournalism.com, Friday, May 2, 2014 8 AM
Dunkin' Donuts has alliances with David Ortiz and the Boston Red Sox, Eli Manning and the New York Giants, Jerry Jones and the Dallas Cowboys, Liverpool FC, the Philadelphia Eagles, Boston Bruins, Washington Capitals and naming rights to the Dunkin' Donuts Center in Providence. The company will dig deep into its sports relationships as it moves to double its number of U.S. locations to more than 11K in the next 20 years.
