Around the Net
Coca-Cola Launches Bottled Water In China
- Plastics News, Friday, May 2, 2014 8 AM
Coca-Cola Co. is launching a bottled-water brand in China. The company will fund projects to bring clean drinking water to schoolchildren in rural China. It's Coke's first initiative of this kind in any market. The brand, Ice Dew "Chun Yue," or Pure Joy, costs 32 U.S. cents a bottle, just slightly more than local products generally sell for. The brand targets Chinese Millennials concerned about societal issues, and digitally social. Coke paired with prominent local non-governmental aid group One Foundation.
