• by Amy Corr  @MediaPostOTL, May 2, 2014

TEDMED, a health and medicine community, named TBWA\WorldHealth as its global digital agency of record for its TEDMED brand and conferences. TEDMED aims to build momentum for the brand between conference events and expand its community to connect to other resources and social networks. As part of their collaboration, TEDMED and TBWA\WorldHealth will share the stage later this year at the inaugural Lions Health Festival in Cannes on June 13. The seminar, entitled: "The Creative Ideas and Innovators Disrupting Healthcare," will introduce innovators and entrepreneurs at the center of disruption in health and wellness chosen from among TEDMED's The Hive Program. "At TEDMED, we are committed to providing a platform to explore the promise of technology, human achievement and connections in health," said Shirley Bergin, partner, COO/CMO, TEDMED. "Our collaboration with TBWA/WorldHealth at Lions Health in Cannes and beyond will help us elevate and extend our message to a global audience."