Around the Net
Hakeem, Etonic Reteam For Relaunch
- NYSportsJournalism.com, Monday, May 5, 2014 8 AM
Hakeem "The Dream" Olajuwon won two titles with the Houston Rockets, a feat he is seeking to match as he takes on the NBA's best shoe brands via an alliance with Etonic, the company he endorsed as a rookie. The partnerships include a relaunch of The Dream shoe and a venture called Brand Dream by Etonic that will include footwear, apparel, accessories and multi-layered marketing.
