• by Amy Corr  @MediaPostOTL, May 5, 2014

Starburst candies are juicy, but just how does it happen? Magic? A little man with a flavor injector? Tiny jets? In one of two new ads for the brand, tiny jets are an actual possibility. In the ad, seen here, two caterers ponder how Starburst candies get their juicy flavor. One caterer says it's tiny pilots in tiny jets who shoot flavor inside each candy. The next scene shows a fighter pilot maneuvering through a house to shoot flavor into a Starburst before it's eaten. The pilot does his job, only to be taken down by the family dog. The music, the pilot and the danger give the scenario quite the "Top Gun" vibe. Two college students get economical when it comes to their guess on Starburst's juiciness. Flavor is imported from the "land of intensity," where over-muscled men and women load barrels of juice onto monster cars. Someone is going to pop a vein or a bicep. Watch it here. DDB Chicago created the campaign.