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Waitrose Trials iBeacons

Waitrose is testing iBeacons at its recently launched concept store in Swindon as part of a series of trials to improve shopping experiences. Beacons at the entrance can recognise and welcome a customer and additional beacons around the store can push offers for the aisle the shopper is walking down. The supermarket is also trialing a number of other apps, including one that would allow customers to pre-order food and drink from its food and drink-to-go areas and a mobile payment app that could replace its self-scanning service QuickCheck.

Read the whole story at Marketing Week »

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