Around the Net
Beats Streaming Music Boasts Strong Conversion
- Brand-e.biz, Tuesday, May 6, 2014 8:01 AM
Beats Music says that 100 days after launching its streaming music trial on AT&T in the US, the rate of conversion to paid beat its projections by over
40%, and that one-third of all its subscriptions have come through the mobile carrier. The company says since more than half its listeners are using the service through an iPhone or iPad, it added the
ability to pay with Apple ID.
