Bloomberg has unveiled its biggest brand initiative to date -- a tech hub in London City Airport. After being pitched traditional advertising the media company's CMO, Maureen McGuire, decided to
revamp the airport's lounge in four branded areas to reflect Bloomberg's offices. There is a media panel of four large screens displaying tailored messages according to the time of day, a media
ticker, a media wall and WiFi sponsorship, as well as free access to computers and tablet devices.
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