Plans to form the world's largest advertising company have been scrapped as the 'merger of equals' between Publicis and Omnicom was called off last night. The move was always dogged by questions over
who would buy whom, tax issues and decisions over top positions in the newly created giant. Although the companies claimed they would save $500m together, they have instead spent millions on lawyers
and accountants to draw up plans that will now be dropped. Neither party will be asking the other for compensation.
Read the whole story at The Daily Telegraph »
