The collapse of the proposed merger between Omnicom and Publicis has been welcomed by ISBA, the body that represents the interests of British advertisers. Ian Twinn, ISBA's director of public affairs,
said: "When news of the potential mega-merger surfaced last year it raised client concerns about market dominance. We also raised concerns that the merger would inevitably lead to some significant
rival client conflicts, a concern which at the time seemed to be unavoidable."
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