• December 22, 2000

DoubleClick has elected not to match an offer from an unrelated third party that has proposed to acquire all of the outstanding shares of NetCreations. As a result, DoubleClick has elected to terminate the merger agreement with NetCreations which it ebntered into on October 2, 2000.

Stephen Collins, Chief Financial Officer, said, "We are disappointed that NetCreations won't be a part of our success, but considering NetCreations' recently announced operating results and our own internal progress on email, we have decided not to raise our existing offer. Going forward, we will continue to aggressively pursue opportunities to grow our email business both organically and through acquisitions."