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Coca-Cola Uncorks Agency Bonuses
- Advertising Age, Monday, May 12, 2014 8:01 AM
Coca-Cola has changed how it pays its agencies: they get more when their work is avant garde. The company will use a "70-20-10" rule. For the 70% of the work that is traditional, agencies get traditional compensation. For 20% of "evolved" or the 10% trying something totally new, there's a guaranteed minimum bonus.
