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Users Accentuate The Positive On Brand Social Networks

A Q1 2014 study by Converseon analyzed direct user interactions with 20 leading global brands and found that 55% of those that took place on Twitter were positive in nature. On Facebook, 49% of interactions were positive, with Google+ falling in the middle. On all three networks, interactions were more likely to be neutral than negative. At most, one-fifth of all such interactions went badly.

Read the whole story at eMarketer »

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