Around the Net
The Evolution Of The Sharpie
- Knowledge@Wharton, Monday, May 12, 2014 8:01 AM
People love Sharpies. The pen, associated indelibly with "permanent ink," has kept pretty much the same design since 1964, when it was new. Early endorsers were Johnny Carson and Hugh Downs. At the jump, read about how the brand has stayed permanent. The latest shift: self-expression via social media channels.
