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Johnston Press Refinances And Sells Sky AdSmart Airtime

Coinciding with the announcement of a GBP360m refinancing deal to cut its debt, Johnston Press has announced it will be selling local businesses' television advertising via Sky's AdSmart solution. In addition to a rights issue and launching new bonds to cover debt, the local newspaper group will use the Sky system to offer small businesses the opportunity to advertise locally. AdSmart stores television adverts in Sky HD+ boxes and then decides which to play during an ad break according to location and viewer data.

Read the whole story at The Times »

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