• by Amy Corr  @MediaPostOTL, May 12, 2014

Launchpad named Tom Lamb as chief marketing officer, a new position at the New York-based agency. As CMO, he will focus largely on new business development for the 65-person independent shop as well as enhancing its social media content program. In addition, Lamb joins the executive team alongside Launchpad's three managing partners; co-founders Scott Elser and David Low and executive creative director, Noah Ross. Lamb joins Launchpad after 8 years at Merkley+Partners as executive group account director on the AXA Equitable, Lending Tree, TicTac, Nutella and PSEG accounts. Prior to that, he spent 9 years at McCann Erickson, NY, where he was senior vice president / group account director. While there, he managed the global launch of the famed "Priceless" campaign for MasterCard and also managed the agency's Intel, JPMorgan, Bacardi and Constellation Energy accounts.