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What Apple Sees In Beats

Why is Apple so taken with Beats Electronics? Along with its popular hardware, Apple is attracted to Beats Music, the company’s music streaming service. Unveiled earlier this year, the unit has been “rapidly converting users into paying subscribers,” Bloomberg reports, citing sources. That and other reasons make it likely that the $3.2 billion is going to get done, according to Bloomberg.

Read the whole story at Bloomberg »

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