Birds Eye is allowing diners at the Picture House restaurant at The Ice Tank in Soho to settle their bill today and tomorrow by posting a picture on Instagram with the #BirdsEyeInspiration tag. The
social media initiative is a world first, the brand claims, and part of a GBP16m push to become more appealing to adult diners. The move follows research which suggests half the nation regularly take
pictures of their meals. The project will move from London to Manchester and Leeds next month.
Read the whole story at Marketing Week »
