Stella Artois is to become Wimbledon's first beer sponsor in a deal that runs from this summer's tournament through to 2018. The beer brand had previously sponsored the Queen's Club Championships
until 2008, now the Aegon Championships. It is launching a new television campaign called 'The World's Greatest Events' to celebrate its association with Wimbledon, the Kentucky Derby and The Open
Championship, which will run in 25 markets worldwide.
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