Around the Net
Sony Shoots For World Cup Second Screeners
- Marketing Week, Tuesday, May 13, 2014 8:10 AM
If you took the Central line into work this morning you may well have noticed Magnum taking over a train on the line as part of its GBP13m marketing campaign to celebrate the ice cream brand's 25th anniversary. The train, which features doors resembling Magnum wrappers and interiors bedecked with Magnum advertising, will run across London until the end of July.
