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Google Measures Relevance In Clicks

Marketers think it should require more than a click, but Miranda Miller knows different. She found evidence that reinforces the importance Google puts on click-through rates, relying on CTRs to determine relevance. A click means money in Google's coffer. Relevance drives organic search query results consumers see in engines. Miller tells us Google measures relevance by clicks in local search results that the company also display on Google Maps. Here's how.

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