Around the Net

Video Ads Finally Eating Into TV Dollars

Yes, online video is finally eating into TV ad dollars, as brand and agency heads tell The Wall Street Journal. "For us, it's really about shifting to where audiences are," said Laura Desmond, CEO of Starcom MediaVest, which said it redirected north of $500 million away from TV over the past 12 months, most of which went to the Web. Slowly but surely, other brands taking part in the big shift include MasterCardMondelez International, and Verizon Wireless.

Read the whole story at Wall Street Journal »

Next story loading loading..