RPM Advertising was named agency of record for hospitality technology company, Percipia. The agency will handle marketing and brand positioning through print, video, digital, collateral and point of
sale materials. Percipia, headquartered in downtown Chicago, is a provider of voice applications for Cisco in the hotel industry, with the most worldwide installations in North America, Europe, the
Middle East, and Asia. Percipia also offers voice/data solutions, high-speed internet access, wireless, networks, technology procurement and professional services. "Rebranding and marketing are our
major focuses for this year. Working alongside a local and highly reputable company such as RPM is something we are incredibly excited about," said Michael Velasquez, CEO of Percipia. "Their
experience within the hospitality industry made them a natural fit for us. "We expect our partnership to not only create innovative and unique branding initiatives but also take Percipia to the next
level," he added. RPM's first recommendation was to change the company's name from Percipia Networks to Percipia. This change has been incorporated into a new Percipia logo.