NEW! A.1. Consciously Uncouples From Steak, Changes Label

A1 SauceI have always been a fan of using A.1. on foods other than steak, and it looks like I'm not alone. Taking a cue from Gwyneth and Chris, A.1. is "consciously uncoupling" from steak. And if you don't believe me, check A.1.'s Facebook page. Can we say relationship status has been changed? So it's the real deal. In an amusing 2-minute online video, we follow A.1. as it updates its Facebook page, initially proclaiming its love for steak via status updates and pictures, until A.1. removes itself from a relationship with steak, thus opening the doors to relationships with bacon, pork, salmon, corn on the cob, meatballs, fish tacos -- and the list goes on. Steak's feelings are undoubtedly hurt when A.1. post pics with new foods. When A.1. has a potluck dinner with his favorite foods, steak refuses the event invite, but surprises everyone and attends. A.1. then posts a life event about changing its label to simply A.1. Original Sauce and showcasing a new tagline: "For Almost Everything. Almost." That means you, quinoa. See the video here, created by CP+B LA.

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