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Half Of Agencies Plan To Spend 60% Programmatically By 2015

  • Forbes, Thursday, May 15, 2014 12:04 PM

Forbes, citing a new AdExchanger report, has reported that “the majority of marketers are [currently] managing at least 20% of their ad spend programmatically.” However, “almost two-thirds plan to spend double that much this way over the next 12 months.”

The post continues: “[A] quarter of marketers plan to spend at least 80% of their budgets programmatically” in the next 12 months.

Almost half of agencies are planning for programmatic buying to account for 60% of their budget by 2015, per the report.

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