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Second-Screeners Boost ROI On TV Camapaigns, Thinkbox Claims

The TV marketing body, Thinkbox, claims television advertising is more effective today than three years ago, despite increased competition from digital. Its study, carried out by Ebiquity, found that every pound spent on tv advertising has risen from GBP1.70 to GVP1.79 over the past three years. The rise in effectiveness has been attributed to second-screeners who can act immediately to messages in television adverts. Thinkbox suggests brands should therefore put more money into tv campaigns.

Read the whole story at Marketing Week »

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