The days of assuming you ever have a consumer's undivided attention are long gone and brands must now figure how to 'channel the stream', Twitter UK MD Bruce Daisley told IAB Mobile Engage delegates
yesterday. "The notion of any brand having undivided attention is fanciful. You've got to try and provide something more stimulating and briefer than before," he said. Daisley revealed that 80% of
Twitter's 15m UK users access the site on mobile, half use it while commuting and 60% while watching television.
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