Around the Net

Nearly 40% Of UK Digital Ads Fail To Reach Target Audience

More than a third of online advertising in the UK is failing to reach its target audience, according to Nielsen. Its Online Campaign Ratings (OCR) measurement tool uses anonymous Facebook data to establish the age and gender of an Internet user. The findings from clients using the tool show that only 61% of impressions were served to the desired demographic. In France the figure is as low as 52%, and the average across Europe is just 59%.

Read the whole story at Campaign »

Next story loading loading..