Google Plucks Ross From Fashion Industry To Work On Google Glass

Ivy Ross officially joins Google Monday to head Google Glass, as the advertising and the tech world continue to gobble up fashion-forward thinkers. Ross will work under the Google X brand for Astro teller and Sergey Brin. She comes most recently from as CMO, but has a design background working at brands like Calvin Klein, Coach, Mattel, Swatch, and others.

Glass went on sale to the general public last week for a whopping $1,500. Ross is not the only exec to move from the world of fashion to technology as Silicon Valley prepares for wearable devices. Karen Harvey, founder of an executive search and consulting firm specializing in C-level placement of designers, in an earlier interview with Search Marketing Daily said that the fashion talent wars has been brewing for some time. She said the fashion industry keeps losing talent to technology companies.



Take, for example, the departure of of Burberry's former CEO for Apple. Angela Ahrendts received a $67 million signing bonus. Another example points to Amazon Fashion president Cathy Beaudoin, who joined the company after Amazon CEO Jeff Bezos invited her to build a virtual equivalent of Melrose Avenue or Via Monte Napoleone. She ran Gap's Piperlime shoe site at the time.

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