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The Brave New World Of Biometrics

Perhaps a little too late, one of the godfathers of biometrics -- the science of identifying people based on their unique physiological characteristics -- is worried about its potential abuses. Readily available face-matching technology is already capable of “basically robbing everyone of their anonymity,” Joseph Atick, the godfather, tells The New York Times. Estimated to be a $7.2 billion industry back in 2012, it has only recently caught the attention of Madison Avenue.

Read the whole story at The New York Times »

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