ImpreMedia Launches 'Quiero Mas Futbol,' Soccer Newspaper Mag

With the 2014 FIFA World Cup coming up in Brazil, soccer (sorry, football) fans around the globe are getting pumped for what is arguably the most popular sporting event in the world -- and U.S. Hispanics are certainly no exception.

On that note, media companies targeting Hispanics are rolling out all sorts of new publications to feed the seemingly limitless demand for all things fútbol.
The latest offering comes from ImpreMedia, publisher of La Opinion and El Diario, two of the country’s best-known Spanish-language newspapers. The new newspaper-distributed weekly glossy magazine, called Quiero Más Fútbol (I Want More Soccer), will begin publishing in conjunction with the World Cup and then continue throughout the year, following local and regional championships. It will be distributed in La Opinion in Los Angeles and El Diario in New York City.
Quiero Más Fútbol will provide fans with a range of coverage, including games, scores, behind-the-scenes stories detailing developments both on and off the field, and analysis of the effect World Cup outcomes will have on the game in the future. Quiero Más Fútbol’s regular columnists will include Carlos Albert and Jorge Witker, joined by others including Mario Concha, Jairo Giraldo, Ángel Soto, Cristian Echeverría and Ricardo López Juárez during the World Cup.

The launch of the print publication follows the earlier unveiling in December 2013 of the Quiero Más Fútbol Web site.
In March, the Los Angeles Times Media Group announced the launch of Hoy Deportes, a new weekly newspaper devoted to sports, which will also publish digitally with a Web site and mobile channel. The new Spanish-language sports weekly, which launched March 3, covers local, national and international sports, including scores, game reports and athlete profiles. No surprise -- fútbol (soccer) will be receiving a lot of attention, especially before and during the 2014 World Cup scheduled for June and July.
On the mobile front, in April Univision Deportes unveiled a new World Cup app, created in collaboration with NeuLion, which offers fans access to live streaming coverage of all the World Cup games on smartphones and tablets, as well as PCs, along with in-match video highlights, stats, updates, match schedules, club news and team rosters. Viewers can personalize the app with alerts and news feeds about their favorite teams and connect with other fans via social networks, including Twitter, Facebook and Instagram



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