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Land Rover Appoints Lida To Run Marketing And Aftersales

M&C Saatchi's digital and direct agency, Lida, has been appointed to run retail marketing and aftersales for Land Rover. Lida won the business in a competitive pitch run by ISBA. The brief is to deliver a customer-first approach that breaks the mould of retail marketing. The appointment comes after Lida was last year tasked with developing a class-leading customer engagement programme for Land Rover.

Read the whole story at Marketing Week »

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