Around the Net
Northwestern Mutual Stops To Smell The Rose Bowl
- NYSportsJournalism.com, Tuesday, May 20, 2014 8 AM
Already a corporate partner with the NCAA, Northwestern Mutual has enhanced its sports portfolio by becoming the presenting sponsor of the annual New Year's Day Rose Bowl game. The company signed a deal with ESPN that includes on-air and in-game marketing, activation across ESPN's coverage of 23 college sports championships, and ads during five other CFB Bowl Games on Jan. 1.
