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Amsterdam Airport Launches 'Destination Unknown'

Amsterdam’s Schipol Airport is is launching Destination Unknown, an online game tasking players with coming up with the identity of Schiphol destinations around the globe from Instagram user-generated photos. The game, developed together with FHV BBDO, includes location hints, some of which are pretty arcane, and users need to come up with the right destinations inside four minutes for a chance of winning a free trip to one of the Instagrammed destinations.

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