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Mobile Ad Viewership Data Improving, Says Start-Up Celtra

 According to mobile ad startup Celtra, video ad performance rates are stable and growing. Not only are consumers enduring the ads on their phones and tablets, but they’re actually watching the whole videos. Video ad completion rates are up 77 percent for native video ads, and up 52% for standard video ad formats this past quarter compared to the year-ago quarter.

Read the whole story at Online Publishers Association »

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