Around the Net
41% of Marketing Emails Are Opened on Mobile Device: Campaign Monitor
- MarketingProfs, Tuesday, May 20, 2014 1:11 PM
Consumers open the majority of their emails on mobile devices, however it is difficult to get people who are opening these emails to click on links within an email, according to a new report from Campaign Monitor. The report looked at 6 million email marketing campaigns that the company had sent and discovered that 41 percent of email opens in 2013 came from a mobile device. Only 28 percent of the emails were opened on a desktop and 22 percent were opened through webmail.
Implication – Based on this data, it is imperative that companies running email campaigns adopt a responsive web design (RWD) for their sites. In 2012, Google strongly recommended the use of responsive web design and presently deems it to be the best practice for smart-phone optimized websites. Without RWD, search rankings will drop if users reach your site through a mobile device, see it is not mobile friendly and leave.