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Tablet Adverts 40x More Response Than Online

  • Campaign, Wednesday, May 21, 2014 8:30 AM
With a "tap" rate of 0.79%, response to newspaper adverts is forty times higher on a tablet than online, the industry's first study from Newsworks shows. The marketing body for news brands has published figures which show interactive adverts had the longest dwell time, at 9 seconds, video had the highest tap through rate of 1.06% and text links were roughly average both for tap rate and dwell time. Twenty campaigns were tracked in motors, retail and travel, finance, tech and entertainment in Q4 last year.

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