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Google Replaces Apple As World's Most Valuable Brand

Google has overtaken Apple as the world's most valuable brand, according to the the annual MillwardBrown BrandZ report. Its brand value grew by 40 percent year-on-year to $159bn, boosted by a strong financial performance and consumer perception that innovations, such as Glass and Chromecast, make the brand stand out. Apple's brand value has slipped 20 percent to $148bn due to what the report authors cite as a common perception it is no longer redefining technology.

Read the whole story at Marketing Week »

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