• by Larissa Faw , May 21, 2014

No one likes to squander their money, even the wealthy. Now, private charter company JetSuite is launching a new brand campaign, "Smart Money Flies JetSuite," that emphasizes the company's vision to redefine private aviation with competitive and transparent pricing.

As part of the campaign, JetSuite — the first private aviation company to guarantee an online quote — is introducing JetSuite.com/SmartMoneyFlies, which includes an ongoing "ticker" of dollars saved by private jet fliers when switching to JetSuite. Also, the "Smart Money Flies" site offers a competitive comparison of six popular private jet routes, evaluating all-in trip costs, not just "hourly rates." 

The "Smart Money Flies JetSuite" campaign launched with a billboard at Teterboro Airport In New Jersey, and will appear in Barron's, Financial Times, Fortune, Robb Report, Travel + Leisure, Town & Country and The Wall Street Journal, as well as across digital outlets. 

"Our new campaign reinforces our commitment to transparency by demonstrating what you may think you're paying, versus what you're actually paying with jet providers," says Alex Wilcox, CEO, JetSuite. "Unlike our competitors, who add myriad fees to a post-flight invoice, we tell you what you are going to pay – to the penny – before you fly, and we save you thousands, which is part of why the smart money flies JetSuite."

JetSuite developed the campaign and slogan internally, then worked with LA-based The Press Cabinet for print, digital and out-of-home media development. At the same time, JetSuite worked with San Diego-based Webhomes for Web site development.

The new campaign coincides with JetSuite's expansion this year as the company recently opened a satellite sales office in New York City, grew its maintenance division at Teterboro Airport, and hired industry veteran Frank Buratti as vice president technical and system operations.