The results show, says Newsworks, that the average tap rate (interaction) with a tablet ad is 0.79%, up to 40 times greater than the average online display click-through rate. Consumers also spend an average of seven seconds with tablet ads. With tablet ownership up to almost 18 million in the UK, these benchmarks are timely. Tablet owners are most likely to be 35-44 years old (47%), a core media audience. Newsbrands now have a weekly reach of more than 1.5 million via tablets.