Alton
Towers has launched a TV campaign targeting parents with young families that promotes the May 24 launch of CBeebies Land. Created by
TBWA/Manchester, the ad combines
both the adult and kids' worlds by bringing CBeebies Land and its characters to life, as seen through a child's eyes. While a family of four takes a serious picture outside of Alton Towers, CBeebies
characters are brought to life, photobombing the surprised family and leading them to CBeebies Land. Kids can play with their favorite CBeebies characters, visit interactive play areas and hop on
rides. All in all, a pretty good day.
See it here.
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