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'X-Men' Boosts India Brands

"X-Men Days of Future Past," starring Hugh Jackman, is doing well in terms of promotional-tie-ups with Indian brands. Jackman is a brand ambassador for mobile brand Micromax, which is spending more than an Indian brand ever has on a film with promotional tie-ins. Amer Jaleel, national creative director, Lowe Lintas, handling the Micromax account, says that the international appeal of Jackman was key for the brand. 

Read the whole story at Economic Times »

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