Around the Net

Insight That Made Papa John's Household Name

Papa John's founder John Schnatter recently revealed the insight that propelled the company to success. "At the time, Domino's owned speed, Caesar's owned price, Pizza Hut variety, and 65% of the marketplace was independents," he said. "So I said, 'What if you had a chain that acted like an independent? What if you had a chain focused on quality?' It's pretty obvious." He said Jack Trout's 1981 book, "Positioning: The Battle for Your Mind," turned on the light.  

Read the whole story at Business Insider »

Next story loading loading..